Category Blog

When and Why to use Variable ND Filters

We created a test of the 77mm Promaster Variable ND filter on a Zeiss 50mm Planar T* f, to help demonstrate the impact the filter can have on the image, as well as test for any color shifting, fringing, or “x-darkening”…

Canon 50mm Prime Showdown

We recently added the Canon 50mm f Macro prime lens to our rental inventory.  Naturally, the first thing I did was take a picture of Kyle’s eyeball.  The second thing?  Compared it to the Canon f 50mm prime lens.  We wanted to…

Wisconsin, Film, and Film Tax Incentives

This is a call to all the Wisconsin lawmakers out there who want to take credit for creating jobs. You’re doing it wrong.  At the end of the day Friday, the Wisconsin legislature put the nails in the coffin of…

Shutter Speeds and Frame Rates – Exposure for Video

Lenses

This is part two in our “Exposure for Video” series Shutter speed is one of the variables that helps control exposure and the overall look of your video.  If you’re an amateur photographer, you might be familiar with shutter speed,…

Choosing a Lens 101

Canon cameras and lenses

If you’ve never used a detachable-lens camera like a DSLR or mirrorless camera before, the prospect of choosing lenses can be a bit intimidating.  There are some alright guides online for still shooters, but we felt we needed to write…

Shooting Food – Top 6 Tips

Photograph of food by Jon Kline

Plenty of us snap a pic of what we’re about to eat with our smartphones, but taking a well-composed shot that’s worth printing is a very different undertaking. Food photography can be as challenging and rewarding as human subjects. Here…

Get it Delivered!

We prefer to work with Quicksilver courier service in Milwaukee for delivery and pick up needs. They are available 24 hours a day. After you place your order with us, contact them and arrange your delivery and return details. If you prefer…

It’s Opening Day!

Today’s the day! We’re so excited to be Milwaukee’s newest video equipment rental house. We started on this path because we’re independent filmmakers, shooters, and producers, too, and we know that production has changed a lot over the last few…

When You Need Crew

In this business, like so many others, people tend to work with someone they know and trust.  We’ve been shooting, producing, and editing in Wisconsin for eight years, and we have worked alongside almost everyone who works in video and…

Keys to a Great Demo Reel

film footage

In the days before internet video, the reel was an essential piece of self-marketing, the capstone on top of a polished resume and project list.  These days, a killer reel can still give you a leg up on the competition,…