The Dress
By now, you’ve seen the pictures of “the dress”… the black and blue or gold and white dress, all over social media. Of course, what’s interesting about this isn’t the way you see it, but actually trying to understand what…
Camera, Light, Projector and Sound Rental in Milwaukee & Chicago
Camera, Light, Projector and Sound Rental in Milwaukee & Chicago
Category Blog
Sony FS7 Tips, Tricks, and First Impressions
An update to this entry was published on May 19, 2015. The Sony FS7 and Metabones EF to E Ultra Speedbooster have been in my hands for about two weeks, and that’s long enough to learn some of the biggest…
Using Bounce – Available Light
You know lighting has a huge impact on how people look in photos and video. But sometimes adding lights is complicated, expensive, or just plain impossible. Using available light isn’t just the “easy” way out, sometimes it’s the most effective. In this…
Cinematographers and Camera Operators
Is there a difference between a cinematographer and a camera operator/videographer? Absolutely! The differences go back to the roots of film and video. Even though the lines are blurring between television, film, and commercials, the distinction is more important than…
ISOs, sensitivity, noise, and grain
This is part three in our “Exposure for Video” series When shooting video, the third piece of the exposure puzzle is ISO, also called sensitivity, ASA, or gain. All the other ways to adjust exposure are physical changes, they…
24/7 Emergency Service
Things don’t always go wrong on the right schedule. If you need help after hours, send us a text at (414) 939-3653. We’ll respond as quickly as we can. For new rentals ordered and picked up outside of our regular…
Lighting and Grip Rental in Milwaukee
Shooting your video in Milwaukee and you need lighting and grip rental? Whether you need a few apple boxes or a van with all the lighting, power, and grip that fits, we’ve got you covered. We also offer cameras, lenses, tripods, and…
Seven Things to Do Before You Graduate with a Film Degree
If you’re a student studying film, chances are you have a lot on your plate. Classes, productions, exams, and maybe a job and a social life, too. But there are some key things you can do to give yourself a…
The Rokinon 85mm T/1.5 EF-mount Cinema Lens Review
I’ve been using the Rokinon as the 85mm in my prime lens kit since it came out earlier this year, and it’s been getting noticed a lot lately. Here’s where I like it, where I don’t, and when it gets…
Lighting Your Event for High Impact
If you want your event to be more than just people in a hotel conference room, event lighting can add that extra punch! Modern LED lights are easy for non-technical people to set up. Those same easy-to-use lights are also…
Tripod Basics
If you’re new to photography or video, chances are you have some questions about tripods. Maybe you have an old tripod that came with your camera, or a hand-me-down from family. Here’s what you need to know about tripods before…
More Tips for Shooting Video on Canon DSLRs
Our post on shooting video for the Canon 6D generated a lot of conversation and questions, so I wanted to follow up and go into some greater detail. Now that the Canon 6D is a year old, I think we…