The Dress

By now, you’ve seen the pictures of “the dress”… the black and blue or gold and white dress, all over social media. Of course, what’s interesting about this isn’t the way you see it, but actually trying to understand what…
By now, you’ve seen the pictures of “the dress”… the black and blue or gold and white dress, all over social media. Of course, what’s interesting about this isn’t the way you see it, but actually trying to understand what…
An update to this entry was published on May 19, 2015. The Sony FS7 and Metabones EF to E Ultra Speedbooster have been in my hands for about two weeks, and that’s long enough to learn some of the biggest…
You know lighting has a huge impact on how people look in photos and video. But sometimes adding lights is complicated, expensive, or just plain impossible. Using available light isn’t just the “easy” way out, sometimes it’s the most effective. In this…
Is there a difference between a cinematographer and a camera operator/videographer? Absolutely! The differences go back to the roots of film and video. Even though the lines are blurring between television, film, and commercials, the distinction is more important than…
This is part three in our “Exposure for Video” series When shooting video, the third piece of the exposure puzzle is ISO, also called sensitivity, ASA, or gain. All the other ways to adjust exposure are physical changes, they…
Things don’t always go wrong on the right schedule. If you need help after hours, send us a text at (414) 939-3653. We’ll respond as quickly as we can. For new rentals ordered and picked up outside of our regular…
Shooting your video in Milwaukee and you need lighting and grip rental? Whether you need a few apple boxes or a van with all the lighting, power, and grip that fits, we’ve got you covered. We also offer cameras, lenses, tripods, and…
If you’re a student studying film, chances are you have a lot on your plate. Classes, productions, exams, and maybe a job and a social life, too. But there are some key things you can do to give yourself a…
I’ve been using the Rokinon as the 85mm in my prime lens kit since it came out earlier this year, and it’s been getting noticed a lot lately. Here’s where I like it, where I don’t, and when it gets…
If you want your event to be more than just people in a hotel conference room, event lighting can add that extra punch! Modern LED lights are easy for non-technical people to set up. Those same easy-to-use lights are also…
If you’re new to photography or video, chances are you have some questions about tripods. Maybe you have an old tripod that came with your camera, or a hand-me-down from family. Here’s what you need to know about tripods before…
Our post on shooting video for the Canon 6D generated a lot of conversation and questions, so I wanted to follow up and go into some greater detail. Now that the Canon 6D is a year old, I think we…