Every year, we publish a list of predictions for the video industry. Here’s what I see coming up in the next twelve months.
#1 – Standard Definition is dead, at least as far as professional acquisition is concerned. We will see nearly all professional and most consumer cameras introduced without any standard definition support. This trend has already been underway in many manufacturer’s 4K cameras, and this year we’ll see a lot of cameras dropped from production that offer SD recording as an option.
#2 – Canon will lose their death grip over low-budget video production. The 5D mark II and III and the 7D completely owned the market for low-budget commercial, documentary, and narrative projects for the last 4-5 years. As more shooters and producers see the performance gap between those cameras and mirrorless options from Panasonic and Sony, there will be pressure to change cameras. This will be amplified by Canon’s decisions on pricing and video recording resolution.
#3 – Metadata will be growing quickly as people and applications find new ways to use it. Most still cameras today record exposure information in the file. Some record GPS-based location information. Video has been woefully behind in this, but 2015 will see us starting to catch up, hopefully not just with more tools for acquisition, but also for the preservation of that data through the editing and broadcast process.
#4 – There will be many more jobs in video production. With the economy at large picking up steam, video as entertainment and advertising will increase. This will be amplified by improved mobile device bandwidth, increased number of screens, and the accessibility of the technology. We’ll also see video production professionals who specialize in mobile and mixed-platform video campaigns. What works in a theater doesn’t always work on mobile, and advertisers are learning that quickly.
#5 – In-camera video HDR will start to take shape. We’ve seen plenty of still cameras with HDR built in, and solutions for video so far (Like RED’s HDRx) require a lot of processing after capture. Now that more and more cameras can capture 60+ fps and still have processing power left over, manufacturers can use that hardware for expanding dynamic range.
What changes do you see coming in 2015? Sound off in the comments!
Posted by Jon Kline