Camera, Light, Projector and Sound Rental in Milwaukee & Chicago

            Renting cameras, audio, lighting & grip for Milwaukee, Chicago, and the surrounding area.




Tag Archive: 4k

  1. Sony a6500 Camera

    The Sony Alpha a6500 is an APS-C format mirrorless camera, powerful for both still and video shooting. Featuring 4K internal video recording as well as 24.2 MP still photo shooting. The small form factor hides a powerful camera that makes it easy for anyone to capture great photo and video, even in challenging situations.

    The a6500 builds on the success of the a6000 and a6300. The a6500 adds five-axis in-body stabilization. Now every lens is a stabilized lens, letting you shoot handheld photos and video with reduced motion blur and smoother camera moves. Sensitivity is unmatched among crop-factor cameras, with ISO extending to 51200. Video recording is higher quality, with resolution up to 3840×2160 at 30 frames per second.

    The camera accepts any E-mount lenses (also called NEX), as well as nearly any DSLR lens with the use of an adapter. Lenses designed for full frame (FE lenses) will have a 1.5x crop in field of view, when compared to a full frame camera. We would be happy to help you choose the best lenses for your rental.

    Your rental includes the Sony Alpha a6500 body, two batteries, a 64GB SD card, and a charger. You’ll need to add a lens to be ready to shoot.

    Rental Prices

    $89 for 1 day
    $178 for 3 days
    $267 up to 7 days
    Call or email for availability.

    Suggested accessories:
    E Mount or NEX Lens
    Tripod
    Extra Battery

  2. Sony A7s II Mirrorless Camera

    a7s-rental

    The Sony A7s II is a combination still and video camera, featuring 4K internal video recording as well as 12.2 MP still photo shooting. Like its predecessor, the Sony A7s, this camera is a low light monster, allowing exposures where other cameras simply can’t.  Max ISO goes all the way up to 409,600, with a native ISO of 3200. This camera is the ideal choice for low-light documentary-style work.

    The most notable improvement over the Sony A7s is the added in-camera 5-axis image stabilization. Now every lens is a stabilized lens, letting you shoot handheld photos and video with reduced motion blur and smoother camera moves.

    The camera accepts any E-mount lenses (also called NEX), as well as nearly any DSLR lens with the use of an adapter. We suggest lenses offering full-frame coverage, but crop-factor lenses will function in crop mode. We would be happy to help you choose the best lenses for your rental.

    We include the Sony Alpha A7s II body, two batteries, a 64GB SD card, and a charger. You’ll need to add a lens to be ready to shoot.

    Rental Prices

    $117 for 1 day
    $234 for 3 days
    $351 up to 7 days
    Call or email for availability.

    Suggested accessories:
    Tripod
    Extra Batteries
    Extra SD Cards

  3. Atomos Sumo 4K 19″ Recorder/Monitor

    The Atomos Sumo is a powerful combination of 4K recorder and 19″ HDR 1920×1080 monitor. It sports HDMI 2.0 and 12G-SDI inputs and outputs, and can accept 12-bit raw input from supported cameras. It supports cross conversion and can downconvert for use with older HD equipment. It records in various bitrates of Apple ProRes and Avid DNxHD.

    The Sumo is designed for use by nearly anyone on set, from the client or director, to the 1st AC, to the DIT. The monitor includes feet for standing on a cart or table. A VESA to baby pin adapter is available for mounting to a C-stand and gobo head.

    The Atomos Sumo rental includes a DC power adapter for wall power. A dual V-mount battery kit is available for field productions. No recording media is included, various SSD options are available for rent.

    Rental Prices

    $129 for 1 day
    $258 for up to 3 days
    $387 for up to 7 days
    Call or email for availability.

    Suggested accessories:

    SSD Media
    Baby Pin Adapter
    SDI Cable
    HDMI Cable

  4. Sony PXW-FS7 4K Camera Kit

    sony-fs7

    The Sony FS7 features a Super 35-sized sensor, 4K internal recording, and codecs including XAVC-I at 113 Mbps, to match Sony’s flagship F55. Capture 14 stops of dynamic range in Slog-3, or choose a picture style to go direct to broadcast. 10-bit 4:2:2 in DCI-4K, QHD, and 1080p HD resolutions without bulky recorders means shooting for the colorist is easy.

    We include the extension unit with the kit rental, which adds raw output, timecode in and out, genlock, and multiple power options.

    The Sony E-mount on the PXW-FS7 can be adapted to fit EF and PL lenses, and a behind-the-lens ND filter means no more clumsy filter changes. The rental includes an electronic viewfinder/display and adjustable hand grip. The versatility makes the FS7 equally at home in cinema and broadcast applications.

    The FS7 camera supports UHD framerates up to 60p, as well as 1080p at 180 fps, all continuous and in-camera.  Sony rates native ISO at 2000, and low-light performance is superb, especially when compared with other 4K cameras.

    While Sony continues to offer the FS700, the FS7 offers multiple improvements in functionality, higher-quality recording formats, and a more ergonomic layout.  The FS7 is a well-matched camera to an F5 or F55, and also works well on a set with an FS700 or even an A7s backing it up.  This is Sony’s answer to the Canon C300, and it would appear the FS7 wins in every category worth measuring.This FS7 camera kit includes everything you need to get started shooting in 4K at high speed, just add lenses.

    Sony FS7 camera
    XDCA-FS7 extension unit
    Metabones EF to NEX Speedbooster Ultra
    2 64GB XQD cards
    1 USB 3.0 XQD card reader
    2 V-mount batteries
    1 Dual V-mount charger
    2 BP-U Batteries
    1 BP-U Charger
    Hard case

    A barebones Sony FS7 rental is also available.

    Rental Prices

    $324 for 1 day
    $648 for up to 3 days
    $972 for up to 7 days
    Call or email for availability.

    Suggested accessories:
    Lenses
    HD-SDI monitor
    Rails, mattebox, and followfocus kit
    Tripod

  5. Atomos Shogun Flame 4K Recorder/Monitor

    shogun-flame-4k

    The Atomos Shogun Flame is an all-in-one solution for monitoring and recording 4K video on set. Record C-Log, S-Log, and V-Log while viewing with any custom LUT.  Connect to a Sony or Canon camera with RAW output and record ProRes or DNxHR in 4K . The Shogun Flame’s HDMI and SDI inputs and outputs allow cross-conversion for simple connections to a larger client monitor, and allow you to send a signal with LUT applied.

    The HDMI connections support 4K resolutions up to 30p, and the SDI connections support the 12G-SDI standard. Down-conversion is also supported, for connecting to older devices that don’t support 4K input.

    The monitor features of the Atomos Shogun Flame include focus peaking, zebras, false color, histogram, waveform, vectorscope, safe zone markers, anamorphic de-squeeze, and focus assist zoom.

    The rental includes the Atomos Shogun Flame 7″ 4K HDMI/12G-SDI Recording Monitor in hard case, a 240 GB SSD in caddy, USB3 SSD reader, NP-F battery, charger, D-Tap adapter cable, and a dual XLR breakout cable. Additional SSDs in Atomos caddies are available.

    Rental Prices

    $99 for 1 day
    $198 for up to 3 days
    $297 for up to 7 days
    Call or email for availability.

    Suggested accessories:

    Extra NP-F Batteries
    Extra SSD Media
    SDI Cable
    HDMI Cable

  6. DJI Osmo with X3 Camera

    dji-osmo-x3

    The DJI Osmo 3-axis handheld stabilizer with 4K X3 camera gives you incredibly smooth camera moves while operating handheld. You can lock and unlock each axis independently, and control pan, tilt, and record start and stop from the included handle. Add your iPhone or iPad for even more control options, as well as live monitoring features, available on the free DJI app.

    Other features include still photos, an advanced 360-degree panorama feature,

    The rental inclues the DJI Osmo handheld stabilizer with X3 camera, Osmo handle, iPhone caddy, battery, charger, 32GB microSD card, and carry case.

    Rental Prices

    $99 for 1 day
    $198 for up to 3 days
    $297 for up to 7 days
    Call or email for availability.

    Suggested accessories:
    Additional Batteries
    Additional MicroSD Cards

  7. Sony PXW-Z100 4K Camcorder

    sony-pxw-z100-cameraRenting a Sony PXW-Z100 is an easy way to elevate your workflow to true 4K (4096×2160 resolution at up to 60 fps).  The camera uses Sony’s XVAC 4:2:2 10-bit intra frame format, the same as the PMW-F55 CineAlta camera.  The camcorder features a G lens with 20x optical zoom and three control rings, dual XQD memory card slots, and 4K HDMI and 3G/HD-SDI interfaces.

    In our tests, PXW-Z100 excels at certain types of projects.  For nearly all ENG and EFP-style productions, it’s the perfect choice, matching well with Sony’s other cameras in HD and SD resolutions, but offering true 4K resolution as well, all in a package a single operator can handle.  The Z100 is basically the big brother of the FDR-AX1, which offers matching picture profiles and similar controls.  All of the must-haves for a ENG/EFP camera are included, like XLR inputs, ND filters, and familiar Sony camcorder layout.  The newly updated sensor features back illumination for acceptable low-light performance, on par with the larger sensor of the Sony EX3.

    This is our go-to camera for educational and corporate videos, live events, and greenscreen/white screen/chroma key shoots.   4:2:2 10-bit color makes for the cleanest keys we’ve ever seen in a broadcast camera. We continue to see the PXW-Z100 and the FDR-AX1 replacing the Sony EX1 for lots of field and studio production.  For events with super-sized digital displays, this is the best choice for i-mag as well as a great camera for pre-recorded content.

    One of our favorite features in the new Z100 is the Wi-Fi control, allowing remote focus, zoom, iris, and record controls, using a smartphone or tablet.  We have a tablet with Wi-Fi available for rent, as well.

    We’re pretty sure we’re the first rental house in Milwaukee (and even Wisconsin) to offer the PXW-Z100 for rental.

    We include two batteries, a charger, dual 64GB XQD N-series memory cards, one 32GB S-series memory card, and a shotgun microphone.  We also include a Sony XQD USB 3.0 card reader.  Don’t be fooled by other online renters’ low rates, they don’t include memory cards or a reader!

    Rental Prices

    $295 for 1 day
    $590 for up to 3 days
    $885 for up to 7 days
    Call or email for availability.

     

    Suggested accessories:
    HD-SDI monitor, Tripod, extra XQD cards, extra batteries

  8. Five Predictions for Video Production in 2015 – Part 2

    future-of-cameras

    Every year, we publish a list of predictions for the video industry.  Here’s what I see coming up in the next twelve months.

    #1 – Standard Definition is dead, at least as far as professional acquisition is concerned.  We will see nearly all professional and most consumer cameras introduced without any standard definition support.  This trend has already been underway in many manufacturer’s 4K cameras, and this year we’ll see a lot of cameras dropped from production that offer SD recording as an option.

    #2 – Canon will lose their death grip over low-budget video production.  The 5D mark II and III and the 7D completely owned the market for low-budget commercial, documentary, and narrative projects for the last 4-5 years.  As more shooters and producers see the performance gap between those cameras and mirrorless options from Panasonic and Sony, there will be pressure to change cameras.  This will be amplified by Canon’s decisions on pricing and video recording resolution.

    #3 – Metadata will be growing quickly as people and applications find new ways to use it.  Most still cameras today record exposure information in the file. Some record GPS-based location information. Video has been woefully behind in this, but 2015 will see us starting to catch up, hopefully not just with more tools for acquisition, but also for the preservation of that data through the editing and broadcast process.

    #4 – There will be many more jobs in video production. With the economy at large picking up steam, video as entertainment and advertising will increase.  This will be amplified by improved mobile device bandwidth, increased number of screens, and the accessibility of the technology.  We’ll also see video production professionals who specialize in mobile and mixed-platform video campaigns. What works in a theater doesn’t always work on mobile, and advertisers are learning that quickly.

    #5 – In-camera video HDR will start to take shape. We’ve seen plenty of still cameras with HDR built in, and solutions for video so far (Like RED’s HDRx) require a lot of processing after capture. Now that more and more cameras can capture 60+ fps and still have processing power left over, manufacturers can use that hardware for expanding dynamic range.

    What changes do you see coming in 2015? Sound off in the comments!

    Posted by Jon Kline

  9. Sony PXW-FS7 4K Camera

    sony-fs7

    The Sony FS7 features a Super 35-sized sensor, 4K internal recording, and codecs including XAVC-I at 113 Mbps, to match Sony’s flagship F55.  Capture 14 stops of dynamic range in Slog3, or choose a different picture style for your workflow.  10-bit 4:2:2 color in DCI-4K, QHD, or 1080p resolutions without bulky recorders means shooting for the colorist is easy.  The Sony E-mount can be adapted to fit EF and PL lenses, and a behind-the-lens ND filter means no clumsy filter changes.  The camera includes an electronic viewfinder/display and adjustable hand grip.  The versatility makes the FS7 equally at home in cinema and broadcast applications.

    The FS7 camera supports UHD framerates up to 60p as well as 1080p at 180 fps, all continuous and in-camera.  Sony rates native ISO at 2000. Low-light performance is superb, especially when compared with other 4K cameras.

    While Sony continues to offer the FS700, the FS7 offers multiple improvements in functionality, internal 4K, higher-quality recording formats, and a more ergonomic layout.  The FS7 is a well-matched camera to an F5 or F55, and also works well on a set with an FS700 or even an A7s backing it up, especially using the Slog-2 or Slog-3 color profile.

    This FS7 rental package includes

    Sony FS7 body
    2 Sony BP-U battery
    1 Sony BP-U charger

    This camera requires a lens and XQD card, rented separately.  An FS7 rental kit with the most popular accessories is also available.

    Rental Prices

    $199 for 1 day
    $398 for up to 3 days
    $597 for up to 7 days
    Call or email for availability.

    Suggested accessories:

    Lenses, HD-SDI monitor, tripod, additional XQD cards, extra batteries

  10. Five Predictions for Video Production in 2015 – Part 1

    future-of-cameras

     Last year, I posted my five predictions for video production in 2014.  Let’s take a look back and see the hits and misses.

    #1 – 4K Heyday

    With far more new cameras offering 4K resolution, I think this was an accurate call. I also suggested selling your Sony EX1. That camera has lost about 40% of its value this year.  I predicted a new 4K camera in the $5,000 to $8,000 range before the end of the year, and the Sony FS7 is exactly that.   This prediction gets a “confirmed” rating.

    #2 – Prosumer Video DSLR

    This prediction is mostly accurate, if you replace “DSLR” with “mirrorless.” The GH4 shoots and records 4K video on a crop sensor and can be outfitted with timecode and XLR ins.  The Sony A7s has significantly larger pixels than previous DSLRs, and definitely qualifies for “far better low-light performance.”  The miss here was all about Canon’s strategy.  Instead of delivering a 4K DSLR, Canon avoided bringing their video and photo lines in direct competition.  While the merits of this strategy may outweigh the risks to Canon right now, there’s a lot of other companies who aren’t afraid to shake up the market between still/video and prosumer/professional. This prediction gets a “sorta” rating.

    #3 – Lytro in Motion

    The closest match to this prediction is Pelican Imaging’s announcement of “upcoming” video support for their light field camera. 2014 also saw the release of the first light-field plugin for an NLE (Frauenhofer’s Light Field plugin for Avid). Lytro, the leader in bringing light field to consumers, spent their efforts on improving photographs. The Lytro Illum is really a fantastic camera within the tiny niche of light field photography, and the Lytro Development Kit has put the hardware and software in the hands of NASA and the DOD, who have video applications on the horizon.  Want to develop with the LDK? You’ll just need $20,000 a year. The part of the prediction I missed? This revolution is not hyped at all.  We’ll probably need a storyteller or brand to start using light field video before the world at large sees it and starts to take notice.  I give this predition a “mostly” rating.

    #4 – LED over HMI

    This year was certainly a banner year for LED technology. We’ve seen a dozen new manufacturers, and several are emerging as leaders in the LED video lighting category. Arri updated their LED fixtures with a 25% brightness improvement. This was significant, but the fixtures are still a long way from matching a 575w HMI in output (to be precise, an L7 has about 40% of the 5600k output of an HMI at 575w). Arri also launched the L5 fixture, with less output than the L7, less color adjustments, and lower CRI.  The biggest advantage of the L5 is battery operation. This prediction gets called a “miss.”

    #5 – Magic Lantern will change or become irrelevant

    2014 saw the announcement of the Axiom line of open-source video cameras, with firmware to be developed by the Magic Lantern team.  I think that qualifies as a significant change.  The ML team put a great deal of effort into making raw recording more stable, but the Blackmagic 4K camera gave shooters raw files with higher resolution, more dynamic range, and significantly more manageable workflow. For shooters that don’t need raw, cameras like the GH4 integrate nicely into existing workflows (and shoulder rigs, memory cards, and lenses too).  We’ve seen the rentals of the Canon 5D3 for video shooters drop around September 2014. This prediction gets another “mostly” rating.

    Now I’m off to write part 2, where I make new predictions for 2015.

    Posted by Jon Kline


Can’t Find It?

If you haven't found what you're looking for, try the search box above, or call (414) 939-3653. We have way too many clamps, cables, and widgets to list everything. And we have new stuff coming all the time, too!