Camera, Light, Projector and Sound Rental in Milwaukee & Chicago

            Renting cameras, audio, lighting & grip for Milwaukee, Chicago, and the surrounding area.




Archive: Mar 2013

  1. When You Need Crew

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    milwaukee-production-crew

    Photo by OnMilwaukee.com

    In this business, like so many others, people tend to work with someone they know and trust.  We’ve been shooting, producing, and editing in Wisconsin for eight years, and we have worked alongside almost everyone who works in video and film production.  We’re happy to recommend someone we trust to help on your project.

    Our list of qualified Production Assistants, Grips, Camera Assistants, Drivers, and Directors of Photography are all people we’ve worked with side-by-side, and would be happy to send out with our equipment.  We can also help you fill some of the trickier positions like makeup, hair, and craft services/catering, and help give you an idea of what to budget for any of these positions.

    In Milwaukee, all production crew are non-union.  If you require it, we can connect you with union crews from Chicago.

    Whether you’re shooting a feature on film or a reality show with mixed video formats, Milwaukee has crew with the experience and the Midwestern work ethic to get the project done well.  We’d love to help you get the absolute best crew on whatever budget you’re working with.

    For more information, get in touch.

  2. Apple Box Set

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    Apple_Box_SetApple Boxes, like coffee and production assistants, are a must-have on any set.  Rent a full set, including a full apple, half apple, quarter apple, and pancake (1/8th).  We offer special rates for larger orders. Fruit not included.

    One Family

    $9 for 1 day
    $18 for up to 3 days
    $27 for up to 7 days
    Call or email for availability.

    Set of Four

    $24 for 1 day
    $48 for up to 3 days
    $72 for up to 7 days
    Call or email for availability.

    Suggested accessories:

    Cart, Sandbags

     

     

  3. AlienBees B400 Flash Unit

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    alienbees-b400

    The AlienBees B400 is a powerful photography tool when you need the versatility of an off-camera flash and enough power to light over distances, large rooms, or multiple subjects.  The stepless slider adjusts power from 160 ws all the way down to 5 ws. One or two of these is often all you need for large group shots.

    We rent ours out with the standard reflector, 15′ cable, heavy-duty stand, and an AC cable.  A softbox and umbrellas are also available.

    Rental Prices

    $34 for 1 day
    $68 for up to 3 days
    $102 for up to 7 days
    Call or email for availability.

    Suggested accessories:
    battery pack
    wireless trigger

  4. Zoom H4n

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    H4n_slantStill making video like it’s 2009? We no longer stock the Zoom H4n audio recorder. Please let us convince you to upgrade to one of these, newer, more powerful, and affordable audio recorder rentals.

    Zoom H6

    Tascam DR40

  5. Junior/Combo Light Stands

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    rolling-light-stand

    We offer combo stands with and without wheels, and also have rocky mountain leg and boom arm options.  Combo stands allow you to mount either a baby- or junior-sized fixture on the same stand, without an adapter.  Most of our rental light kits include stands, but many individual lights do not.  You may also find you need a particular stand for a your specific production needs.  If you’re not sure,just ask us for advice when you place your rental order.  The price listed below is for a standard combo stand.

    Please use light stands safely: always use sandbags and common sense.

    Rental Prices

    $7 for 1 day
    $14 for up to 3 days
    $21 for up to 7 days
    Call or email for availability.

    Suggested accessories:

    Sandbags

  6. Beefy Baby Stand

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    beefy-baby-stand

    The beefy baby stand gives heavy-duty support for lights with a baby receiver.   Triple risers lift your light up to eight feet in the air.  Baby stands have a 5/8″ baby pin.  Some of our light kits include stands, all individual lights do not.  Just ask us to make sure you have enough stands when you place your rental order.

    Please use light stands safely: always use sandbags and common sense.

    Rental Prices

    $7 for 1 day
    $14 for up to 3 days
    $21 for up to 7 days
    Call or email for availability.

    Suggested accessories:
    Sandbags

  7. Light Stand – 8′ Basic Baby Stand

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    light-stand

    This is our basic and most popular light stand.   Triple risers lift your light up to eight feet in the air.  Baby stands have a 5/8″ baby pin with a reversible 3/8″ – 1/4″ screw thread on top, for easy mounting of anything with a baby receiver.

    Some of our light kits include stands, but many individual lights do not.  Just ask us to make sure you have enough stands when you place your rental order.

    Please use light stands safely: always use sandbags and common sense.

    Rental Prices

    $5 for 1 day
    $10 for up to 3 days
    $15 for up to 7 days
    Call or email for availability.

    Suggested accessories:
    Sandbags

  8. Keys to a Great Demo Reel

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    In the days before internet video, the reel was an essential piece of self-marketing, the capstone on top of a polished resume and project list.  These days, a killer reel can give you a leg up on the competition, especially if you’re trying to make new contacts, or stand out in a field of dozens of candidates.  In the world of social media, each of us is our own brand, and it’s up to us to make a sizzle reel that gets potential clients excited.  Here’s my top ten list for how to make a reel jump through the screen and get gigs on your calendar.

    1. Start at the top.  In almost every other video, you want to build to a climax.  With a reel, you’re starting at the end of the third act.  Open with something awesome, and set the bar high.

    2. Keep it short.  There is no reason a reel should be more than 90 seconds, ever.  Closer to 60 makes even more sense.  If the audience needs more, make them click “replay.”  A good reel should be short enough to make them ask questions, and they should still remember the beginning when they get to the end.

    3. Stay specific.  Don’t show me one project you edited, another you wrote, and a third you were assistant camera on.  I’ll just assume you have no idea what you want to do with your career.  If you really want to showcase your work in multiple positions, try making a different reel for each category of work.

    film4. Don’t cheat!  I’ve gotten reels where I KNOW who actually worked on the project, and it wasn’t the person who was taking credit.  I assure you, your resume will end up at the bottom of the pile for a very long time if you take credit where you haven’t earned it.

    5.  Over-text is so 2009.   In montage (sometimes called “collage”)  reels, pacing is more important than context.  You can give the viewer context in the video title, in the video description, and in the email you send with the video link.  We don’t need something to read while we’re supposed to be watching what you’ve done.  A long list of brands or campaigns will take us out of the visuals and turn your reel into a video resume.  If you’re making a scene reel (where you’re only showing 3-4 excerpts each about twenty seconds long) a very short description may be appropriate.  Personally, I think scene reels are too short to be useful, and just long enough to risk being boring.  If I’m hiring a director or editor,  I will ask to see some other work samples, and this is where I learn about their ability to cut together scenes and tell stories.

    6. Don’t just cut to the beat!  I’ve seen other people suggest just exactly that, and it’s terrible advice.  The term for this is “Mickey Mouse Editing” and it will seem amateurish and predictable.  Use the motion within the shots to connect with the music. Finding the internal rhythm of the clips will seem more professional, and leave the audience wanting more.  If you’re not a pro editor, consider hiring someone to edit it for you.   A professional editor will also be a big help if you’re trying to mix multiple formats, frame rates, and aspect ratios in a single reel.

    7. End your reel with a simple way for your audience to get in touch with you.  This is where it’s okay to use text and logos.

    8. Put it online.  Of course, you should probably have a hard copy of it with you if you’re in an interview, but these days we expect everything to be online. Sites like Vimeo and YouTube make it very easy.

    9. Ask for feedback.  Your audience will see things that you don’t, and be confused more easily than you might expect.  Show your friends, show your mom, and definitely show other people in the industry.  Try to listen without being defensive.  Remember, you won’t be there to defend your reel when a potential gig is on the line.

    10. Keep it fresh.  I suggest updating your reel at least once a year.  If you’re continuously improving, then your most recent work should always be your best, so show it off!

    So go cut a killer reel, get it online, and share it!  Post it in the comments and we’ll even give feedback!

    Jon Kline is a Cinematographer/DP living in Chicago.  You can see his reel here.

  9. Cube Taps

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    cubetap

    Cube taps let you connect three lights or other devices to one outlet or extension cord. We rent them for $1 each, per day.

    We also rent an electrical crate, which is 4 25′ stingers, 2 50′ stingers, and three cube taps, for $14/day.

    Call or email for availability.

    Suggested accessories:

    Stingers

  10. Stinger – Extension Cord – 25′ 50′ 100′

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    American film production teams call them stingers, Aussies and Brits call them electrical leads, and the rest of us call them extension cords. We rent 25′, 50′, and 100′ lengths. We provide heavy-duty cables, rated to 20 Amps.

    25′ from $3/day

    50′ from $4/day

    100′ from $6/day

    We also rent an electrical crate, which is 4 25′ stingers, 2 50′ stingers, and three cube taps, for $16/day.

    Call or email for availability.

     

    Suggested accessories:

    Generator

     

Can’t Find It?

If you haven't found what you're looking for, try the search box above, or call (414) 939-3653. We have way too many clamps, cables, and widgets to list everything. And we have new stuff coming all the time, too!